When I first started buying insurance agent lists more than 25 years ago, pricing was confusing. Some companies charged by the row, some charged by the number of fields, and others locked you into long-term contracts that made it nearly impossible to just “try one state and see how it performs.”

After building my own lists for years, recruiting thousands of agents, and eventually selling my agency, I knew one thing for sure: pricing should be simple, fair, and predictable.

That’s why, when I started making state-level insurance agent lists available for others, I kept the pricing as straightforward as possible — no gimmicks, no hidden fees, no “premium field upgrades,” and no $12,000–$25,000 subscriptions.

This guide breaks down exactly how much insurance agent lists cost in 2026, what affects pricing, how my model compares to competitors, and why simple pricing makes it easy to scale one state at a time.

If you want to see how many agents are in each state, visit:
👉 State Counts

If you want to buy a list or request a sample:
👉 Store

The Simple 2026 Pricing: $249 Per State Per Category

Every state list costs:

$249 per state per category (L&H or P&C)

That’s it.

• No price increases for big states
• No “data complexity” fees
• No upcharges for email or phone
• No subscription required

A tiny state like Alaska with around 1,000 agents? $249.

A huge state like California with 146,000+ agents? Still $249.

I’ve kept this simple on purpose. You shouldn’t have to guess what a list will cost or be forced into buying more than you need.

Why Pricing Doesn't Change By State Size

Other companies charge more for bigger states because they price per record, per field, or they lock you into subscriptions. I don’t believe in that.

The size of a state doesn’t change:

• How clean the data is
• How accurate the contact fields are
• How much work goes into updating it
• How valuable the data is to you

So I keep it simple: $249 across all states and all categories.

What You Get in Each $249 State List

Every list includes licensed agents — not generic B2B contacts, not SIC-coded insurance employees, and not random people who work for an insurance company.

This is licensee-only data, including:

• NPN
• Name
• License type (L&H or P&C)
• Email address (80–90% coverage)
• Phone number (80–90% coverage)
• Mailing address (80–90% coverage)
• City, state, ZIP
• License status
• Lines of Authority

Delivered in CSV format, ready for Excel, Google Sheets, or a CRM.

Simple Pricing Table (2026)

Number of States	Discount	Price Per State	Notes
1 state	0%	$249	Per category (L&H or P&C)
2 states	5%	$236.55	Small bundle savings
10–19 states	15%	$211.65	Best mid-level deal
20–49 states	30%	$174.30	Ideal for regional expansion
All 50 states	50%	$124.50	Full U.S. coverage

This is one reason customers stay with me: you can start with one state, test it, then scale as you need — without overpaying.

Special Annual Pricing: October Discount Period

Every year when the data is fully updated, I run a special discount period for the entire month of October.

This is when a lot of customers refresh their lists, grab new states, or buy all 50 states at half price.

How My Pricing Compares to Competitors

I won’t name competitors, but here’s the reality in 2026:

High-end companies usually charge:

• $12,000 to $25,000 per year
• Subscription required
• Extra fees for exporting data
• Extra fees for certain fields

Lower-priced vendors usually sell:

• Generic B2B lists
• SIC-coded “insurance industry” contacts
• Lots of non-licensed employees
• No Lines of Authority
• Old or messy data

My lists include licensed insurance agents only. That is the difference.

Why Simple Pricing Works Best for Agencies

I’ve watched agencies grow for decades, and simple pricing always wins. Here’s why:

• You can test one state first. No huge commitment.
• You can grow region by region. Buy what you need today.
• You don’t pay for data you won’t use.
• You can scale to all 50 states. And save 50% doing it.
• You always know your cost upfront.

Why Licensee Data Is More Valuable Than Generic Lists

Generic “insurance lists” often include employees who are not licensed agents. My data is licensee-only, so you’re reaching the people who can actually sell, recruit, refer business, and build downlines.

How to Choose the Right State(s)

Before buying, I recommend checking agent volume by state here:

👉 State Counts

This helps you compare state sizes, plan outreach volume, and choose where to start.

Sample Files Available Anytime

You can request a sample on almost every page of the website. Just scroll to the bottom section above the footer and fill out the form. Most people test a sample, buy one state, then scale from there.

Final Thoughts on 2026 Pricing

After 25+ years in the industry and recruiting thousands of agents, I believe pricing should be simple. That’s why every state is $249 per category, discounts start at 2 states, and full U.S. coverage is available at 50% off.

If you want to browse states or request a sample:

👉 Store

To see how many agents your state has first:

👉 State Counts